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Home / Uncategorized / How to Choose Match Type in Google Keyword Planner

How to Choose Match Type in Google Keyword Planner

August 30, 2013 By John E Lincoln

The Google External Keyword Tool is now dead. See you later Keyword Tool, we spent a lot of time together…

The new kid on the block is the Google Keyword Planner. In this post we will cover how to specify match type in the new Google Keyword Planner Tool.

But first, what is match type? Take a look at the chart below for all the information you need on keyword match type.

How Keyword Match Types Word

How Keyword Match Types Word

Now that you know what match type is, we can discuss how to specify match type in the new Google Keyword Planner Tool.

When you log in to the tool, select modify search.

Modify Search Keyword Planner Tool

Modify Search Keyword Planner Tool

Next, select “Enter or upload keywords to see how they perform”

Keyword Tool Exact Match

Keyword Tool Exact Match

To specify match type, add punctuation.

Broad Match: New York hotels

Phrase Match: “New York hotels”

Exact Match: [new York hotels]

While this is how you are supposed to do it, right now it does not appear to be working. I am sure Google will fix this soon.

Google Keyword Planner Broken

Google Keyword Planner Broken

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018, 2019 and 2020 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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