John Lincoln Speaking At WeddingWire World in DC 2017

WeddingWire World is an amazing event with over 1,000 attendees. This year, it was held at the Washington Hilton. Watch John Lincoln’s stage time here.

John Lincoln Speaking at WeddingWire World 2017

Transcription of event speech.

THE POWER OF SEO- HOW TO IMPROVE YOUR RANKINGS

Hey everybody! Good morning! How’s everybody doing? Excited to learn about SEO today? Who’s the most excited person in the room? Raise your hand. Awesome, Awesome. If I see some of you later, I will give you a free copy of my book, ‘Digital Influencer’; which will teach you how to be an influencer. So, come find me later on today. So, today I’m talking about the power of SEO and this is me. So, I’m CEO of Ignite Visibility. We are the number one SEO company on the USA, UK and Canada by Clutch.Co. Also wrote a book called, ‘Digital Influencer’ which I just mentioned and I’ve been a teacher at UC San Diego since 2012. And I recently made SEO the movie. Yeah, I made a movie about SEO.

You can find it for free on YouTube if you’d like to watch it and learn more about the field. But, my goal today is to educate you. So, how many people here are SEO experts? Raise your hand. Okay, how many people are intermediate? Raise your hand. And how many people are just figuring out about it for the first time? Okay, so mostly beginners. That’s actually good. Now I’m going to start out with some basic stuff and then as we kind of progress, it’s going to get a little bit more advanced. So, just kind of know that. And if you have questions, you know, this is a pretty small group, feel free to ask. There’s no reason you can’t kind of shout out a question. Okay, so let’s assume you know nothing about SEO, how do you start?

So, before we jump into it, think where do your customers actually spend time online? And which channels are going to lead to the most direct leads? I want to take a step back, think about not just Google but, holistically right? And that’s what I want to prove to you today is that things have shifted just a little bit. So as the first thing I’d like to show you is I actually asked somebody to do research for a wedding vendor. Yeah, a real live person. Do research for a wedding vendor. Try to find a wedding vendor and I want to record you, and I want to see what that looks like. So, now I’m going to show you and I’m going to kind of talk you through this so that you can see what it looks like when somebody’s doing research.

So, [Music] as you can see the search is for wedding DJ in DC and they’re kind of scrolling down the page. They skip past the ads. They skip past the local listings and they click on the number one result. And that is the most common thing that we see inside of SEO. That URL gets the highest cliffs. Now they’re kind of browsing around on this review site. It might look familiar to you and they’re checking out. They’re trying to kind of evaluate, is this going to be the right vendor for me? Good thing about this vendor is they have a hundred percent filled out their profile. They’ve got a lot of reviews, it looks really credible. And so, the customer at this point, they’re starting to feel like, okay, this this might be a good person. Now watch what happens next, they do another Google search. So, they’re doing a secondary Google search at this point and they’re trying to figure out is this person as credible as it looks like on that review site.

They start monitoring social media profiles, taking a look at it. Spend a little time on Facebook. They kind of continue their browsing looking to see if there’s any negative reviews. They actually clicked on Pinterest next. So, now they’ve evaluated three platforms, wedding wire, Facebook and Pinterest and now they’re on Pinterest they’re kind of looking around on Pinterest looking at some of the photos that they have. They go to Twitter, they see is this person active on Twitter? What are they talking about? What are the latest photos? Is there anything that I can kind of figure out there? And then they go back to wedding wire, and then they actually fill out the request. Now this is not what every single person searching online does, but that’s what this individual at my office did. Isn’t that interesting? So, it’s not just about being ranked number one in Google, although that certainly helps it’s about this kind of holistic approach.

So, in your space and I have a huge amount of experience in your space, because I’ve worked with wedding wire for about six or seven years now. Most of the searches that people are looking at are local. So, around landmark, cities, beaches, Google my business is really important. Who here knows what Google my business is? Raise your hand. Okay, most people. So that’s really good. You need to get your website ranked for local terms, get blogpost ranks, get on local review sites. Social media profiles are really, really important and then what’s interesting is now the landscape shifting a little bit and now people are searching inside of Pinterest, Instagram, YouTube, Facebook and more. So now you understand the kind of holistic kind of view of SEO. So, it’s Google, it’s Google my business, it’s your social media profiles and its review sites.

So how do you show up in every location a customer would search for you online? What I’d like to do next is start with just your website. So, your website really has the most potential to rank high in the HTML version of Google like I just showed you and I’m going to do a quick demo for you that’s going to show you how to rank your website and we’re going to look specifically at wedding DJs. But before I get into that, I want to make sure everybody understands the basics; that the most important things for ranking your website are two things, CONTENT the content you have on the page and then LINKS. So, the amount of links that are pointing at the HTML version of your site. A link is just a hyperlink from one website to the other. So, if you’ve got a great piece of content and a bunch of Link’s pointing to it from other websites, it’s going to rank high. So, now the next video that I’m going to show you is going to kind of show you how that works.

So, now we’re doing another search for wedding DJ in DC, but now we’re just looking at websites that are ranking. And you can see this is the number one ranking website. Not the wedding wire profile, not the NOC not any of that stuff, this is the number one ranking website. Now we’re looking at the code. Don’t be intimidated by the code, but we’re looking at one thing specifically in there, That’s the title in the description. So, what you’re going to see is they put the term inside of their title for Washington DC wedding Dj. So, google picks up on that, they see it, they also see that same term in the heading of the page, they see that same term inside of the content of the page and as you kind of scroll down you see it’s in the headings as well and you can see there’s a pretty good amount of content on the page. Also, they’re mentioning things like seventy-five miles from certain areas. And Google sees that hyperlocal data and then they rank you because of that.

So, this is the second highest ranking web page and we’re going to go through the same exercise here. So, if you see you look at the keywords of the description which are just things that you put inside of the code, Google actually ignores the meta keywords now, but it doesn’t hurt to have them there, you’re going to see that they’ve also put those same terms in there and then if you look on the page you can see they’re also using those terms inside of the page. So, now we should be seeing a trend and we’re going to look at a third example. So, this is the third highest ranking website. If you look at the title, you’re going to see that they’ve got ‘best wedding DJ in Washington DC’ inside of their title. Google picks up on that, wants to rank them higher for that term. And then as you look at the content on their page that’s actually called a ‘heading tag right there’ or an h1 and you can see that they’ve bolded another use of the keyword.

Okay, so remember how I talked about content and links as being the most important thing, now we’re going to look at the links pointing at these websites. Okay, so what you see here are the backlinks pointing at this first DJ site, okay? And what you saw was there was fourteen links. Now this is the second one that’s ranking the second-highest and this one has twenty-nine referring domains or fifty-eight backlinks and then the last one ranking the highest also has 29 referring domains and 58 backlinks. Okay, so really simple stuff here, right? And you know, the code can be a little bit, you know, intimidating if you’re not in it every day, but basically content in links, right? Okay, so now we covered the basics. So, now I’d like to get into sixteen more advanced strategies and some of these are going to be more technical than others.

So, the first thing you want to do is once you’ve kind of optimized the first couple pages on your site, is you want to start creating more content around the biggest terms in your industry. So, use two tools, SEM rush and the Google Keyword planner. And what that’s going to allow you to do is do keyword research and then you’re going to be able to write blog topics and create web pages on your site around that. That’s going to allow your website to rank for more and more terms. It really works. This is the traffic on my website, Ignite Visibility. Our agency site, not our clients but I want to show you ours because it’s up 476% and our leads are up a 143%. We had over two thousand people contact us to try to use our services. And that’s all through blogging, all through content marketing. In addition to that, you want to update your content often. So, every time that you update an older piece of content, Google crawls that and it ranks it higher.

So, if you go back to your older content and then you update it it’s going to rank higher within a series of, you know, two weeks or less. So, make sure that you’re doing that. Recently, we did that for a client. We increase their traffic over 900%. So, it’s not always about adding more content, it’s about updating your older content. Also, and this is something that gets everybody and I’m sorry to show you this slide, unfortunately but longer content ranks better in Google. So, what you’ll see on the bottom are the Google positions, one through ten, and what you’ll see on the left is the amount of text, right, the amount of words on the page. So, content that’s about 2,000 words is the highest-ranking content in Google. That’s a study done by a third-party. I didn’t come up with that. And that all depends on how competitive the query is, right? So, if it’s a really, really competitive search term and you only have a hundred and fifty words of content that you wrote for a blog post, you have zero chance to rank for that.

You need to have around 2,000 words, it needs to be really well optimized with the keywords that I just showed you and you want to update it over time so that it ranks higher and higher and higher. Okay, item number four you want to make sure you optimize your images. So, an image is something that the search engine crawls on the page. They crawl it and they look at a few things; they look at the alt text; which is the alternate text that’s for visually impaired people, they look at the file name and they look at the caption, okay? They also make sure the image isn’t too large, because if it’s too large, it slows down the page. So, you want to make sure that you’re taking that main keyword that you’re optimizing the page for, ‘wedding DJ’ for example, and that goes in the file name the alt text and then the image caption. And when Google crawls that, they are going to rank it higher, alright? And you want to have an optimized image for every 100 to 300 words.

Anybody in here have a Google search console account setup? If so, would you raise your hand? Okay, so, just a few people. Okay, so, one tip, if you do anything after you leave here today, make sure you set a Google search console. It’s called ‘Google search console for your website; And that’s going to give you a direct window into how Google is evaluating your website, okay? It’s going to show you how many people are searching, how many clicks you’re getting, what your click-through rate is, it’s going to allow you to submit a sitemap, it’s going to tell you if you have any heirs. It’s a really powerful tool. It’s totally free. So, inside of this tool, you can find out how many impressions you’re getting and how many people are clicking on it. And if you’re getting a thousand-people seeing your page but nobody’s clicking on it, something’s probably wrong with the way that you wrote your titles and your descriptions, right? So, this can be a really good indicator to go back and rewrite some content.

Alright, so, the next thing I want to talk to you about is called, ‘AMP’ and it’s stands for the Accelerated Mobile Project. And this is a really big thing that’s coming down the pipe. So, in the next three to five years pretty much all websites are going to be AMP ready and I’m going to show you a quick video and it’s going to tell you just a little bit about amp from some of the biggest players in the U.S.

• Those of us when we first started playing with the web, the great thing was that you could you could surf. You go to one site read something find a link there click, you’re off to another site.
• It was a single greatest driver of innovation that we’ve ever seen.
• Thanks to smart phones, everybody has internet in their pocket.
• But the mobile web is really at odds with what everybody does on the web which is surf and browse and that should all be fast and easy and right now it just isn’t.
• So, this thing which should be a source of utter wonder, is a source of frustration.
• Waiting, waiting not letting me scroll, now it’s loaded.
• People bounce, so if the page doesn’t load within a couple seconds, they move on to the next page.
• That is the worst possible outcome for everyone involved.
• So, Google together with dozens of other publishers and technology companies sat down to try and find a solution for this and our solution was the AMP project.
• AMP is a fantastic industry collaborative approach to make mobile web faster.
• You’ll see the benefits of an AMP page when you first go to one. The first thing is instant speed.
• The next click is only sort of like one little scroll away.
• More people will see us most people will see our acts more people will be able to read our content.
• We love the ability to style our own pages. There’s a great opportunity for us to really look like our brand, feel like our brand.
• With this sort of open philosophy that it’s unfettered and unrestricted and you can do pretty much anything you’d like with it.
• Publishers can maintain control over their own destinies, control over their own products, control over their own business models and the best way to do that with an engineering project, is to make it an open-source project.
• We feel like it’s really important that there’s not a gatekeeper between a publisher and them reaching their audience.
• The success of the AMP project is not going to be based on the leadership of one, it’s going to be based on the leadership of many.
• You have a program that is common to others, you work together to find a common solution.
• So, it’s like all of a sudden everybody jumping in and doing stuff and then something comes out which is great.
• Something that we’ve needed to do for a very long time as an industry, this is the spirit of the web at its best.
• Just give it a try. Show up with a GitHub page, read the documentation, see what it would mean for your pages. We shouldn’t be fighting over what a hyperlink is anymore, it’s time to figure out how to tell the best stories.
• You know, those of us involved with the AMP project are involved mainly because we love the web and we want the web to be as vibrant and healthy as all of us know I can be. We want it to be fast and furiously and compelling. We want to make the web great again. It’s really as simple as that. Can we make the web great again?

Okay, so, the reason I show you that is because if you didn’t know, for every second that your page takes to load, you lose about 10% of your visitors. That’s true and that’s proven. There’s a really cool tool, if you google, ‘Google Mobile Testing Tool. I think with Google, it will show you how fast your website actually is and I can guarantee you it’s probably slower than it should be. So, AMP makes your pages lightning fast. Now it’s only meant for the blog section or the news section of your website, because the technology isn’t quite ready for category pages and service pages and things like that and as a next step I’m going to show you how you can install it on your website if you have a WordPress blog.

So, if you’re installing it on your site and you have a WordPress blog which most people should and hopefully you do set up your blog with WordPress, it really is the best platform, you’re just going to install this simple plug-in. It’s called the AMP plug-in. When you install that, it basically activates it on your entire site. So, it’s pretty much done you have AMP now, right? As a second step you need to install one more thing, it’s called GLUE with Yoast and that sets up your analytics tracking just so you make sure that you can get that data inside of Google Analytics. This is an example AMP page and I want to show you one and that’s me, but basically, it’s a really basic page and Google wants to see this, Facebook wants to see this, right? They want to see these simple pages that they can pull out and display really quickly. And so, this is an example of what an amp page looks like.

Now, what happens is sometimes when you install it, it makes it so simple that it can kind of hurt conversion rates a little bit. Like some of your buttons go away, so you got to take a quick peek at that. When we switched our web site to AMP we saw an increase of about a thousand visitors a month, so you will get more traffic as a result of it, if you’re doing content marketing correctly. Also, it’s going to make it so that your pages load in like half a second. Incredibly fast. Okay, so item number seven, if you have really good reviews on another site, you can pull that over and display that on your own site. That’s right, so if you see this example right here, you can actually show review stars inside of Google based off of your wedding wire profile, for example. So, the way that you do that is by putting a little piece of code in the footer of your site. It’s called schema.org. And that’s an example piece of code right there, right in the middle of that page. So, if you take that code and then you tell Google to pull the reviews from your wedding wire profile, you’re going to have stars that show up on your own site in Google and that’s awesome because it’s going to increase your click-through rates.

Item number eight, you want to make sure your website’s secure. So, who here website is on HTTPS? Raise your hand. It’s secure. Okay, so about 30-40% of you. Good for you. That is a ranking factor. So, it will make you rank higher in Google if your website is secure. I recommend everybody do it. It’s something that consumers look at. It’s a security thing. It’s very important. Also, who’s here website is mobile ready? Raise your hand. I want to see everybody, I hope. Okay, so, the dominant number of visitors now are mobile and if you’re not mobile ready, Google and Facebook now have penalties for that. So, even if you think your mobile ready, you might not be. Make sure to try the Google mobile testing tool, put your website inside of the Google mobile testing tool. And then also if you set up Google search console like I mentioned earlier, there’s a little report in there that will look at every single page on your site and tell you whether or not it’s mobile ready.

So, it’s definitely worth setting that up and doing that quick test on your website. Both very easy things to do. Okay, item number 10, you need to get links from other websites to rank higher. So, that’s really important. Now, why links are decreasing in authority just a little bit, they’re still the second largest ranking factor. So, the best thing you can do is write content and have people linked to that content. Write a great article, tell people about it, ask them to link to it and that’s going to be really helpful. Also, press is great. So, if you get picked up in the news, that generates backlinks as well. So, that’s another great way to do it. And then kind of a third quick strategy just before we go on, there’s something called unlinked mentions. So, if somebody mentions you and they mention your business name, reach out to them and say, “Hey, would you mind just linking that to my website?” That’s pretty much the easiest way to go about doing it. Now, building backlinks, it’s kind of a whole industry and I’d love to tell you more about that. If you’d like to learn more you can also check out our blog. We have a whole four-chapter guide on building links.

Item number eleven, social shares really matter. So, this is getting more and more important. So, if a hundred people share your content and ten people share your competitors, there’s a very good chance you’re going to rank much higher than them. There’s a couple other factors in play there but the larger your social community, the more vibrant, Google picks up on that. So, it is really important you’re engaged in social media. Item number twelve, people actually need to like your site. Google has this thing called ranked brain. Has anybody ever heard of ranked brain before? Raise your hand if you have. Okay, one person in the back. That’s awesome. So, this is the new artificial intelligence engine of Google. Okay? You don’t need to worry about it too much. I just thought you might find it interesting but basically, it looks at how many people search and then what they click on.

So, if people search and they find your website and they like it, Google’s going to rank you higher just as a result of that. So, that’s why it’s really important to have a good website that people like. So, you have to have good design, good user experience, a reason for people to go there. So, don’t get too confused on this stuff. The most important thing is always content and links, right? But if you have great content, you’re going to have a reason for people to come here. If you have social shares, you know, you’re showing that to Google, right? If you have good design and user experience, all this stuff really works together. And then along those same lines, there’s brand searches. So, if people are doing a lot of searches for your brand and you get say a thousand searches a month for your brand name, and your competitor gets 5, Google picks up on that, right? So, the more brand searches the better. And I want to give you a little tip outside of radio and TV which are great, a really cheap way to get a lot of brand searches is YouTube.

Anybody here done YouTube advertising? Raise your hand if you have. A couple of people. Cool. So, for a few hundred dollars, you can get tens of thousands maybe hundreds of thousands of eyeballs on your business. It is incredibly cheap right now. I do it all the time for our own company. We get a lot of clients. I recommend if you can create a YouTube ad, it doesn’t need to be like the best ad ever made, you can even just shoot it with your phone really quick, set it up for a hyperlocal area, you can get great exposure and get a lot a lot of people searching for you. Okay, so item number 15, I talked to you earlier about how people are searching inside of Facebook, inside of Instagram and inside of Pinterest and it’s absolutely true. So, what I did is I asked somebody on my staff I said, “Okay, I know people are searching inside of social media, I want to record you searching inside of social media like you would search for a vendor, a wedding DJ specifically.” So, the next thing you’re going to see is how an actual person searches through social media. They were using my account and I found this really super interesting. Especially the first part about Facebook.

So, let’s jump into it. Again, search term is ‘wedding DJs services.’ So, very important you have a Places page set up inside a Facebook just like a Google my business page. You can see that’s what shows up first. There’s also groups. And then check this out, conversations from my friends who are talking about wedding DJs. How cool is that? So, this is social endorsed services basically. [Music] Also it shows people who have put the term wedding DJ inside of their actual Facebook profile. It shows videos and photos and content that has the term wedding DJ in it. So, if you have content and you were a photographer or DJ you would want to make sure you mention that term and then it shows you places, right? So, the places and the pages are the most important thing. It’s really important that you have that to show up while on Facebook. And you can see it shows your friends who actually liked this place, right? So, they’re endorsed from your own friends. This is Instagram. As you know Instagram and Facebook they’re together, right? Like Facebook bought Instagram and so you can see that they’ve integrated the platforms. What I mean by that is the places page is also showing up inside of Instagram.

Now, I did the search from the desktop site here, so it’s, you know, most times it’s going to be on your phone but people are flipping through Instagram, they’re doing searches for these hashtags, they’re looking for these things. Not as much direct response as a Facebook or a Google, but great branding. And that’s actually kind of the case with Pinterest as well. So here we see Pinterest and you can see I did a search for wedding DJ and consumers, they’re browsing through these kinds of main sites in the wedding industry. They’re taking these things they’re pinning them, but after they’ve done the initial research. And that’s where the search engine optimization comes into play. So, this DJ has put DJ inside of his title, he’s named his boards with specific things that are related to DJ’s and really built out a good presence there. You can see some of those other keywords associated with DJ as you are scrolling down. Okay, so what do I mean, well remember how we talked about key words, we talked about finding those main keywords and then your secondary keywords with a keyword planner and SEM rush? You want to put that on your website but also on each of these core social media sites and then you’re going to have a really good holistic presence.

Item number 16 and last item before we get into the next section, which is going to be our last section is, there’s a larger increase in search for video and multimedia. So, YouTube’s second biggest search engine in the world and important that you target those same keywords on YouTube. You know it’s very easy to upload a video and kind of go down that route as well. Okay, so let’s talk about Google my business for a moment. So, if you have Google my business, what I see a lot of people do is they just set up the page and they kind of leave it there, you’ve got to get reviews for it to rank high, right? But then you’ve also got to optimize it. So, take that main keyword that you want to rank for and put it inside of your content every 75 to 150 words. Google’s going to pick up on that and rank you higher for that main service term that you want to go after. Okay? That’s going to allow you to show up in Google search, Google Maps, Google Plus, okay? And then the last thing is use one of two services; yext or Moz local, okay? So, yext and Moz local both build local citations for you. So, yext will go out across the internet and build about 500 citations profiles for you around the internet that you own and that you control and Moz does the same thing. Yext is more expensive. I recommend Moz local. I think that should do just fine for you. But what that’s going to do is it’s going to make it so your Google my business page ranks higher.

And now your wedding wire profile, you want to rank higher inside of wedding wire, don’t you? And you want your wedding wire profile to rank higher inside of the Google search results? So, to do that, this is how you do it, write 100 percent unique copy for your listing. Don’t just copy and paste it from somewhere else. Take the time, get 10 reviews or more and then add more reviews every single month and that’s going to allow you to show up higher and higher and higher. It’s also going to allow vendors to see that it’s a live profile and something they want to work with. Update your profile every couple months. Remember how we talked about fresh content, that’s a rule for anywhere on the internet. So, anytime Google sees fresh content, they crawl it and they rank it higher. If you want your wedding wire profile to rank higher, do the same.

Okay, a couple other things to know as we’re winding down here. So, I just thought you might find this interesting, voice search is on the rise. Who here does voice searches on their phone? Yeah, about 40% of people. It’s all I do. I just sit there and ask my phone stuff all day. Drives my wife crazy. She’s like, you know, “Just type it in!” I’m like, “Well, hey that’s what it’s for.” Right? So, you’ve got Amazon echo and Google home. Okay? And those are kind of like the core technologies that are going out there and then you’ve got the Google assistant and you’ve got Siri and then you’ve got Alexa and those are the core assistants. So, as we kind of go over the next five years you’re going to see these assistants taking over search. So, it’s actually really important that we start getting involved in it. Probably not this year, but probably next year. And the way that you do that is you structure your content and kind of an FAQ format. So, you answer questions, right? Specifically. And when you do that, that’s going to allow you to show up more inside a voice search. Let’s watch a quick video that’s going to show you a little bit about the future of voice search.

• Okay Google, play the morning playlist.
• Okay playing morning playlist.
• Okay Google, play music in all rooms.
• Okay Google I’m listening.
• Your flight to Portland is delayed by 30 minutes.
• Change my dinner reservation tonight from 7:30 to 8:00.
• Your reservation and dinner is now confirmed for 8:00 p.m.
• Hey Google text Louise, “Flight is delayed. Dinner move to 8:00.”
• Okay message sent.
• Morning?
• Hey Google, turn the lights on in Kevin’s room.
• I thought you finished that already.
• [32:57]
• Okay Google, what’s Apples in Spanish.
• Manzano’s.
• Hey Google, has my package shipped.
• Yes, it’s already shipped. It’ll arrive tomorrow.
• Uuu, is that for me?
• Maybe?
• Okay Google, how many stars are in our galaxy?
• Well, there are about 100 to 400 billion stars according to space.com.
• Which star is the closest?
• According to NASA, the nearest star system is Alpha Centauri.
• Can you show me what it looks like on the TV?
• Okay Google, how’s the traffic from Publix to the airport?
• Your normal route has heavy traffic. There’s a faster one that’ll take about 35 minutes. I’ve sent it to your phone.
• [Music]
• Let’s go.
• Dad?
• Hey Google, what’s on the calendar today?
• The first event is a space day at Kevin’s school. It starts at 8:00 a.m.
• Space day? Are you ready buddy?
• Let’s go.
• Okay Google, bye-bye.
• Good-bye.

Okay, so now we never have to talk to anybody again. Because we can all just talk to this device that’s in our home. We could ignore our kids or our spouse. [laughing] It’s just terrible isn’t it? But I mean to market, you want to be looking at this stuff. So, that’s why I brought it up. Okay, so last couple points and then I’m done. Just wanted to mention international SEO is super profitable. It’s something I do a ton of for clients but you can translate your website into a different country into a different language and you’re really basically doubling the amount of search traffic you’re going after.

Okay so concluding, today with your 8 step training program and I just wanted to kind of bring this all together so you know where to go from here, pick a few main search terms to focus on, right? Write blog posts on the rest of them, okay? Share all your content on social media, keep your content fresh. So, don’t worry about more pages, update your old pages. Grow your social communities. Invest in that. Do a little bit of social advertising. Get those up to ten thousand, you know, people in your community that are interacting with that. Google’s going to pick up on that, you’re going to give referring site traffic and more business. Make sure you optimize your Google my business profile just like I showed you a moment ago and your wedding wire profile and get local listings through yext or Moz local. You also want to make sure you keep your website technically correct over time and mobile ready, so the AMP stuff, don’t worry about it today but down the line you might want to look at it. Really at the end of the day it’s just content and links. Write great content, facts, figures and get links to that content. You’re going to have the traffic growth you’re looking for. Think about the other areas people are researching you online and you’re going to be able to drive quite a bit more traffic. So, SEO digital marketing. It’s like working out. You got to be doing it every single day or at least a couple times a week, right, if you want to be in shape and you want to be beating your competitors.

That’s it. I wish you guys a lot of success with your digital marketing. Thank you so much for let me come today.

I appreciate it [Applause]