I’ll bet you know what Pinterest is. It is that elegantly designed social media website that allows you to organize (pin) images into boards. But did you know that advertising on Pinterest has been impossible for the masses? We’ll all of that is about to change as Promoted Pins go beta. Select advertisers, and not just the Coca Colas of the world, are finally getting to advertise on Pinterest for the first time.
Promoted Pins go Beta
What are Promoted Pins
Promoted Pins are very much like Twitter Sponsored Tweets, Linkedin Sponsored Posts and Facebook Promoted Posts, you basically just pay to get more exposure for your content. With Promoted Pins you can select a post, the distribution and launch a native advertising campaign.
How Will they be Used?
Promoted Pins will be used in a variety of ways including:
- Promoting individual products
- Promoting seasonal promotions
- Increasing exposure for blog post and articles
- Increase exposure for infographics and images
- Getting extra exposure for viral campaigns
- And much more…
What Type of Websites will Use Them?
Most marketers know that Pinterest users are 31.8% male and 68.2% female. We also know that 50% of users have kids, the largest demographic is 25 to 34, and 97% of Pinterest’s Facebook fans are women. Furthermore, we know that main purpose of the website is planning and collecting. Now, we know that every website can have some success on Pinterest if it is approached correctly. But, here are a few industries that should do particularly well.
- Food and service
- Hospitality
- Beverage
- Clothing
- Marketing
- Events
- Design
- Insert anything that can be made visually appealing, people research and organize!
Why is this so Exciting?
Business everywhere who invest in online marketing will be giving Promoted Pins a try. Promoted Pins can drive impressions, engagement, shares, referring site traffic, links for SEO and of course sales. Pinterest is now the third most popular social media website in the world and has 85 million unique visitors each month. Also, the average Pinterest user has a household income of 100,000 and the average purchase made from the website is $80. With these types of numbers, you can bet that there will be a wide range of uses for Promoted Pins.
Will they Be Important in the Future
Social media advertising is quickly becoming a go-to marketing medium. Over the next 3 years, you can expect marketing budgets to flock towards these sites. Promoted Pins, will almost certainly, be at the center of this movement.
Work Cited
- 13 ‘Pinteresting’ Facts About Pinterest Users [INFOGRAPHIC], 2/25/2012. Mashable. Christine Erickson
- Pinterest Marketing Tips: What You Can Learn From 20 Big Brands, 9/5/2013. Entrepreneur. John Rampton
