Ecommerce product pages are largely overlooked by companies. But SEO is just as important for these pages as it is for the corresponding category pages, and a properly managed queue of optimized product pages can do wonders for your ranking in the search engines. In this article, I’ll cover the top tips I’ve learned from…
10 Facts You Need to Know About Fulfillment by Amazon (FBA)
Are you in e-commerce? The Fulfillment by Amazon (FBA) program allows you to focus on the entrepreneurial part of your business. It eliminates the day-to-day operations that weigh you down. What does “fulfilled by Amazon” mean? FBA means that your inventory has been completely fulfilled by Amazon. Once someone purchases a product, Amazon selects the…
Ecommerce Email Marketing: How to Double Your Sales in Half the Time
If you didn’t already know that ecommerce email marketing is an art, we’re here to prove it. The average email open rate is about 20%. If you want your content to count, everything from the subject line to the HTML coding is a critical piece of the puzzle. But just because it’s difficult doesn’t mean…
How One Company Grew 200% With This Ecommerce Marketing Strategy
No matter your niche or industry, having an online presence is non-negotiable. It allows consumers to discover you and helps them learn more about your brand’s reputation. Eventually, all of this information will play a key role in your customer’s ultimate purchasing decision. One online retailer who’s mastered the art of ecommerce marketing is…
3 Ways to Boost Your Amazon Marketing in 2021
In the third quarter of 2020, Amazon’s share of the American Ecommerce market dipped slightly, down half a percentage to 23.1%. Despite that, they still hold nearly a quarter of the U.S. market—and even more abroad—and enjoyed a 39.3% increase in revenue in North America during the same time period. All things considered, Amazon marketing…
Apple iOS 14 Update Impact on Marketing: Will it Hurt Small Businesses?
Apple software updates aren’t uncommon, but the September 16, 2020 release of the Apple iOS 14 update brought with it some newsworthy changes. Many are wondering about the Apple iOS 14 update’s impact on marketing, and more specifically, its impacts on Facebook marketing. Unfortunately, apps and businesses may be getting the short end of the…
Perceived Value: Why Charge More for Your Products?
When pricing a product or service, you can do the cold, hard math to deduce your cost. But that may leave some serious cash on the table. Add customer perceived value to the equation and you’ll increase your earnings by a prominent margin. Here’s why perceived value can up the ante on your income —…
Ecommerce Marketing Study of 1,000 Consumers Shows Drastic Shift
Ecommerce Marketing Study We recently surveyed 1,000 consumers about their holiday shopping habits to find out how they expect to shop this season. The results may surprise you. Key Ecommerce Marketing Study Findings: Most consumers will be shopping and buying on a desktop (50%), followed by both (33%) and a mobile phone (15%) being the…
Scale Your Business Online in Under One Minute
The goal of any organization regardless of industry and size is to grow over time. But with so many moving parts, identifying inefficiencies and addressing challenges head-on in your online business can seem daunting. The reality is that building a solid foundation for growth requires that you understand what makes your site profitable. To ensure…
Shopify and Yelp Streamline Omnichannel Solutions
Both Shopify and Yelp announced moves to integrate offline and online operations this week. That’s especially important right now, as virtual commerce often trumps in-person transactions during government-mandated lockdowns. Shopify Let’s start by taking a look at what Shopify is offering. The company rolled out an updated point-of-sale (POS) system that brings orders and payments…