What is HARO — help a reporter out? How are brands and journalists using this strategy to strengthen their reputations, build connections, and increase their coverage? More importantly — how can you use them to your advantage to boost your brand awareness and increase your SEO rankings? The answers to these questions, and more, are…
What is PR in SEO? 7 Tactics to Ignite Your Strategy
You already know the importance of SEO. But you may not know that a big part of a solid SEO strategy lies in digital PR. I’m Madison Hoffman, Ignite Visibility’s Digital PR Manager—and today I want to dive into digital PR for SEO. So what exactly is it, and how can you make the right…
Industry Awards: How to Find (And Win) The Top Awards in Your Niche
No matter your industry, there are awards to be won. Not only does this give you well-deserved recognition, but it also builds your company’s authority and credibility in your industry. In this article, we’ll review why you should focus on winning awards as part of your marketing plan as well as some of the easiest…
The Essential Search Operators to Know for Link Building
What are you searching for? Maybe I can help you find it. As a Digital PR Manager at Ignite Visibility, I’m always on the hunt for new opportunities. This requires extensive searching on platforms like Google, but I’m up for the challenge. Plus, I have search operators on my side. So what are search operators,…
How to Find Prospects: Vetting the Perfect Pitch List for Outreach Campaign
Believe it or not, all your brand awareness, lead generation, and conversions won’t just come to you. You have to reach out—which is why you need to get hip to finding prospects. As the Sr. Digital PR Strategist at Ignite Visibility, this kind of work is what I love. Here’s how to find prospects online…
PR vs. Marketing: What’s the Difference?
PR and marketing go together like peanut butter and jelly. Not only do they rely on the art of storytelling, but both are critical components to a winning communication plan. However, the two are often grouped as synonyms to the dismay of PR and marketing professionals everywhere. Today, Ignite Visibility’s Digital PR Manager, Izzy Evans,…
6 Ways to Get 50+ Links a Month for SEO
In today’s complex organic search landscape, backlinks and press mentions remain one of the best ways to drive referring traffic from across the web. So, you probably want to know how to consistently get links to your site, and do it in a way that’s totally white hat. In this article, I’m going to go…
Crush Your New Product Launch With These Simple Steps
Getting ready for a new product launch? You’ve come to the right place. Welcome to your guide to the perfect new product launch. Product and Market Research For a New Product Launch Every great product starts with a great idea. So congratulations! If you’re here, you likely already have yours. But before you jump into launching…
Should You Use Open Site Explorer? A Full Review For SEO
Many digital marketers consider Open Site Explorer a “must have” for people who are serious about building their business online. In this article, we’ll offer an in-depth Open Site Explorer review so you can understand how to use it. If you’re interested in building a healthy backlink profile for your website, then you need to…
The 3 Biggest Factors to Becoming a Digital Influencer
If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer. These are the people who connect huge groups of people and create trends. This is something akin to what, according to Malcolm Gladwell in “The Tipping Point,” “connectors” do; they…