What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…
YouTube Specs: All You Need to Know About YouTube Video Specs
YouTube remains the most popular video streaming platform. In fact, over half of internet users visit the site daily, generating billions of views. So, if you’re advertising on this platform, it’s important to get it right. In the following article, we’ll review YouTube ad specs and the options available for advertisers on YouTube. What We’ll…
Google Display Network Ads Tips and Strategies
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. The following strategies will get you started–and read to the end for a quick Google Display Network FAQ. What You’ll…
What is CPC? Cost-Per-Click Advertising Explanation & Examples
Cost-per-click, or CPC, refers to the cost associated Estimates show advertising spend in the U.S. growing to $645.8 billion by 2024. And a massive chunk of that comes from pay per click, or PPC ad, campaigns. But in order to understand that spend – and better yet, how much it will cost you as an…
How to Calculate ROAS: Understanding Return on Ad Spend
Wondering what ROAS is? If you’re in charge of advertising for your brand or eCommerce site, it’s an acronym you need to be very familiar with. In this article, I’ll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We’ll Cover: How to…
Facebook Ad Sizes and Specs: Create the Perfect Ad
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We’ll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook…
Beginner’s Guide to YouTube Ads: How to Start a Successful Campaign
Are you wondering if YouTube ads are right for your business? How do YouTube Ads Work? In this article, I’ll go over ad formats, when to use them, and how to assess whether YouTube is right for your brand. Without further adieu—here’s your YouTube advertising guide. What You’ll Learn: Why YouTube is Critical for…
How to Write Memorable Digital Ads for Increased Visibility and Conversions
When it comes to the modern days of promotion, competing with noise is just part of the game. In the endless sea of blogs, pop-ups, banner ads, search ads, side-scrolling and carousel ads, and branded videos ads, it’s easy for a brand to be overlooked or flat-out ignored when their digital content and advertising doesn’t…
The Ultimate Guide To Amazon Advertising
What We’ll Cover: Requirements for Amazon Advertising Benefits of Amazon Ads Different Types of Ads: Sponsored Products Sponsored Brands Sponsored Display Creating Your First Campaign Tips From Our Experts FAQs Advertising on Amazon is hitting new highs. In fact, in Q4 of 2019, Amazon’s ad revenue shot up to $9.7 billion. That means that as…
How to Create Lower Funnel Ads Your Audience Has To Click
A solid advertising strategy is a great way to reach customers at every stage of the buyer journey. By using the right copy, creative, and offers, you can place the most relevant messages in front of prospects at pivotal moments. The ultimate goal is to propel customers down the funnel. They should move from…