Cost-per-click, or CPC, refers to the cost associated Estimates show advertising spend in the U.S. growing to $645.8 billion by 2024. And a massive chunk of that comes from pay per click, or PPC ad, campaigns. But in order to understand that spend – and better yet, how much it will cost you as an…
What is Native Advertising? Get Your Content In Front of Your Target Audience
Did you know? Native advertising spend made up almost 65% of all US digital display ad spends in 2020. This makes it one of the fastest growing formats on the market. And if you’re not doing native advertising, you’re missing out. But I’ve got you covered. In this guide, I’ll go over everything you need…
Advertising Campaign Framework: 9 Steps to Take for Better ROI
A solid advertising plan requires a strong foundation. You can’t simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get…
How to Use Microsoft Advertising and LinkedIn Microsoft Ads in 2021
Microsoft Advertising helps companies reach their potential. Through cool tools like the Microsoft Audience Network (MSAN) and Microsoft Advertising LinkedIn integration, you can make 2021 your year of growth. A Word On Our Microsoft Advertising Experts Tess Milligan is a Senior Account Executive at Microsoft Advertising. Lance Wilson is a Senior Account Executive for…
How to Build the Perfect 4-Step Advertising Funnel
Ever feel like you’ve put everything you’ve got into the perfect ad, but customers still aren’t calling (or clicking?) You spent hours nailing down the tone, the copy, and pairing it with a creative you think is sure to grab eyes. You publish the ad and wait anxiously for the clicks to come…and get crickets…
Ignite Visibility Awarded Best B2B Search Marketing Initiative by Search Engine Land
With crisis comms and campaign pivots galore, 2020 has been a turbulent time for plenty of marketing professionals. That’s why the Ignite team is so grateful to be awarded Best B2B Search Marketing Initiative for SEM, granted by none other than Search Engine Land. The Search Engine Land Awards List is Powerful Search Engine Land…
Dynamic Search Ads 101: Dynamic Search Ads Best Practices
Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What We’ll Cover: What dynamic search ads (DSAs) are How they work The benefits of using DSAs DSA targeting How…
What’s the Best Ecommerce Platform in 2020?
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You’ll Learn: What you should look for in…
Facebook Dynamic Ads 101
Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook…
11 Examples of Effective Subliminal Advertising (And 5 That Aren’t)
Have you experimented with subliminal advertising? If you have, you’ll know it’s a hard thing to get right. In this article, I’ll explain what subliminal advertising is and how it can be used effectively. What We’ll Cover: What subliminal advertising is Subliminal advertising done wrong: McDonald’s and the Food Network KFC Husker Du Burger King…