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Home / Archives for Videos

Video Content Marketing: How to Increase Conversions

July 13, 2022 by John E Lincoln

Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…

Sponsored Brand Videos: How to Win with Amazon Video Ads

January 18, 2022 by Marisa Duffy

With Amazon growing by the second, it’s harder than ever to attract attention to your product listing. To get noticed, you have to be resourceful and creative with your marketing. Enter the Sponsored Brand Video. What is a Sponsored Brand Video and how can it help your Amazon listing stand out? Let’s talk about it….

Google Video Markup: New Tools to Help Your Videos Stand Out

June 2, 2021 by John E Lincoln

At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…

The Best Rank Tracking Tools for YouTube Videos

September 10, 2020 by John E Lincoln

With the rise of social media, video has become an indispensable part of today’s marketing toolbox. In 2020, 92% of marketers surveyed claim that video plays a pivotal role in their digital marketing strategy. This has increased from nearly 80% in 2015, showing that the value of video is only growing. In this post, we’re…

19 Tips to Grow Views, Impressions, and Drive More Traffic to Your YouTube

April 1, 2020 by John E Lincoln

Almost 5 billion videos are watched on YouTube every day. So how do you drive traffic to your YouTube channel? The surprising part? Only 9% of small businesses use the site for marketing. It is time for you to increase your YouTube traffic and I am going to show you how. First, if you want…

The Best Video Editing Tools to Speed Up Videos

February 18, 2020 by John E Lincoln

In this era of the Information Age, it’s a requirement to do some of your online marketing with video. That’s why you need video editing tools that enable you to speed up and slow down clips. Fortunately, there are plenty of options on the market. In this guide, I’ll cover the best tools you can…

How to Make Instagram Videos Your Audience Will Love

October 21, 2019 by John E Lincoln

Want to create Instagram videos that drive engagement, traffic, and maximize ROI? Then don’t miss this guide. In it, we’ll discuss how to make a video on Instagram and cover the different formats which will help get your business strategy on the right track. What We’ll Cover: Instagram video facts & stats Why B2Bs, too,…

YouTube SEO – Advanced Strategies Proven To Grow Your Reach

October 18, 2019 by John E Lincoln

Not seeing the results you want from your YouTube SEO campaigns? Don’t panic – it could all be a matter of optimization. In this article, I’ll take you through the video SEO process I use to optimize all my videos on YouTube. What We’ll Cover: YouTube keyword research tools Optimize your title and thumbnail Optimize…

How to Optimize for Silent Video and Get More Views

October 14, 2019 by John E Lincoln

According to a new study by Facebook, silence is golden – at least when it comes to video, that is. In fact, a reported 85% of all video on the platform are watched without sound. As a marketer, this is vital information to take note of. This article will focus on the recent study conducted…

Easy YouTube Channel Ideas To Get More Views Fast

October 7, 2019 by John E Lincoln

We all know we need to be creating videos to boost our brands. What we don’t all know is where to start. In this post, I’ll go over a few YouTube channel ideas to get you started, as well as examine the strategies of some of the brands who got it right. What We’ll Cover:…

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018, 2019 and 2020 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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