The Challenge
This particular client came to Ignite Visibility with a website that had been optimized by a freelance SEO expert. The past SEO had optimized product pages for category terms and had only completed about half of the optimization. When Google visited the site, the search engine was confused and did not know how to rank it properly. The website also has issues getting exposure, although it had an excellent story to tell.
Ignite Visibility was hired to improve the websites SEO structure, increase rankings, improve conversions and improve the companies social media.
The Solution
Ignite Visibility optimized the entire website and created an additional 15 pages which targeted important terms, while simultaneously refining the websites conversion rate optimization. In addition, Ignite Visibility launched a viral social media campaign to gain exposure for the client on a national level. This resulted in over 10,000 video views and a significant amount of backlinks and exposure.
The Result
As a result of the work Ignite Visibility did in the first 5 months of the campaign, the client enjoyed the following gains.
When looking at the 5 month period before and after signing up with Ignite:
Organic Numbers
- Organic search visits are up 41.49%
- Organic search revenue is up 332.59%
- Organic search transactions are up 420%
- Organic search ecommerce conversion rate is up 267.25%
Social Numbers
- Visits from social media are up 50.86%
- Contributed social media conversions are up 222.22%
- Last interaction social conversions are up 400%
Total Numbers
- Total website visits are up 23%
- Total revenue is up 269.64%
- Transactions are up 332.67%
- Ecommerce conversion rates are up 249.61%
When Looking at Year over Year Numbers
The year over year numbers are even better.
- Total visits up 62.23%
- Organic traffic is up 93.21%
- Visits from social media are up 38%
This client did not have ecommerce tracking enabled, so we cannot show year over year revenue data.
Ignite Visibility expects this client to have even larger gains as we move forward.
