Digital Marketing News 9/12/2022 – 9/16/2022 This week: Adobe acquires Figma, YouTube wants you to make money with Shorts, and Google has yet another update rolling out. Here’s what happened this week in digital marketing. Abode Buys Figma Adobe recently purchased rival Figma in a deal worth $20 billion. Figma offers design software that runs…
Author John Lincoln
About the Editor: John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and winner of the coveted Search Engine Land "Search Marketer of the Year" award. With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. Set up an appointment now or learn more about John Lincoln
Facebook Video Ads Best Practices for Exceptional Results
What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…
Here’s How to Ace Holiday Marketing in 2022
What We’ll Cover: The Business of 2022: Holiday Marketing Why Your Business Needs a Holiday Marketing Strategy Examples of Successful Holiday Marketing Campaigns How to Create a Holiday Marketing Campaign Holiday Marketing Email Mistakes to Avoid Bonus: Holiday Marketing Tips from Ignite Experts Despite recession fears, this year’s holiday sales will be a slam dunk…
What is SEO: A Complete Guide to Improving Your SERP Ranking
What We’ll Cover: What is SEO: The Basics Why SEO Matters On-Page vs. Off-Page SEO The SEO Evolution (From Black Hat to White Hat) Google Algorithm Updates and SEO Inside Search Engines and How They Rank Content and SEO Link Building and SEO Authority, Trustworthiness, and SEO Social Media and SEO What is SEO: A…
Simplify Your Workload with Marketing Automation
Despite marketing’s high return, it’s highly time-consuming. Finding prospects, reaching out, following up, and other outbound take time and effort. But marketing automation tools can handle these jobs for you. This lets you scale your marketing far beyond what you could do otherwise. So in this article, you’ll learn what marketing automation is, its benefits,…
Ultimate Guide to SEO for Ecommerce Product Pages
Ecommerce product pages are largely overlooked by companies. But SEO is just as important for these pages as it is for the corresponding category pages, and a properly managed queue of optimized product pages can do wonders for your ranking in the search engines. In this article, I’ll cover the top tips I’ve learned from…
The Ultimate Amazon SEO Guide for Page-One Rankings (2022)
If your Amazon business relies on advertising, you might struggle to stay profitable. 59% of Amazon sellers worry about soaring advertising costs. Organic reach with search engine optimization (SEO) is the most reliable way to build sustainable sales on Amazon. This guide explains what Amazon SEO is, how it works, and how to use it….
Guide to Unignorable Marketing Campaign Emails
Email marketing will bring in a projected $18B in revenue by 2027. It doesn’t matter how social media, the metaverse, or anything else develops—email marketing is here to stay. So, what do effective marketing emails look like? How do you reach customers through all the junk in their inboxes? This guide shows you how brands…
A Beginner’s Guide to Fixing Page Load Speed (2022)
Your site’s success depends on quick loading times. Besides being a Google ranking factor, page speed is central to user experience. If your pages take too long to load, users will abandon your site. Thankfully, fixing loading issues isn’t hard. In this guide, you’ll learn what page loading speed is, how to diagnose problems, and…
A 5-Step Guide to Get Website Traffic Fast
Building website traffic isn’t easy. Making your site competitive takes hard work, dedication, and learning many new skills. But if you stick with it, you’ll build a revenue machine driving explosive business growth. This article is a step-by-step guide on how to get traffic to your website. You’ll learn fundamentals, advanced strategies, and the best…