Digital Marketing News 9/12/2022 – 9/16/2022 This week: Adobe acquires Figma, YouTube wants you to make money with Shorts, and Google has yet another update rolling out. Here’s what happened this week in digital marketing. Abode Buys Figma Adobe recently purchased rival Figma in a deal worth $20 billion. Figma offers design software that runs…
Christine Hsu Evans, Chief Marketing and Strategy Officer at Headspace Health
This week, we spotlight Christine Hsu Evans. She’s the Chief Marketing and Strategy Officer at Headspace Health. We’d like to congratulate Christine Hsu Evans and the Headspace Health team for the recent successful merger with Ginger. The two companies together make up a single $3 billion powerhouse offering mental health services. Ginger, as a standalone…
Clutch Highlights Ignite Visibility As a Top SEO Company for 2022
At Ignite Visibility, our mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success, and the community. Establishing mutually beneficial and long-term relationships enables us to create custom solutions tailored to meet the specialized business objectives…
Tim Ellis, Chief Marketing Officer for the National Football League (NFL)
This week, we spotlight Tim Ellis. He’s the Chief Marketing Officer for the National Football League. We’d like to congratulate Tim Ellis and the NFL team for staying successful in the middle of a pandemic. Think about it: football is a close-contact sport by definition. And the fans who sit in the stands aren’t exactly…
The Evolution of Marketing with Allison Siddons Walker
Jazzercise popped up in 1969 as a dance workout program. A lot has changed in the workout scene since then but one thing has remained strong: Jazzercise. I had the pleasure of chatting with Allison Siddons Walker, the Vice President of Global Marketing and PR for Jazzercise recently for the Ignite Visibility University Podcast….
Carolyn Dawkins, Senior Vice President of Global Marketing at Clinique
In this edition of Marketer of the Week, Ignite Visibility spotlights Carolyn Dawkins, Global Chief Marketing Officer and Senior Vice President of Clinique. Ignite Visibility applauds Carolyn Dawkins for her long and successful career in the world of marketing for high-end brands known around the world. Meet Carolyn Dawkins Every once in a while, a…
Matt Carrington, Chief Marketing Officer at Athletic Greens – Ignite Marketer of the Week
This week, we spotlight Matt Carrington. He’s the Chief Marketing Officer at Athletic Greens. We’d like to congratulate Matt Carrington and the Athletic Greens team for offering a product that everybody needs: nutrition. Even better: the company offers nutrition at an affordable price. It costs somewhere between $2-3 per serving. And just one serving gives…
6 Tips for Retaining Your Gen-Z Employees
It’s 2022. Gen Z is officially making its way into the workforce. And Baby Boomers are on their way out. During a period coined as The Great Resignation, how are you attracting and keeping Gen Zs as your employees? A Gen Z POV to Employee Retention Hi, I’m Nicole, an avid coffee drinker, yoga lover,…
Lee Applbaum, CMO of Wheels Up – Ignite Marketer of the Week
This week, we spotlight Lee Applbaum. He’s the Chief Marketing Officer at Wheels Up. We’d like to congratulate Lee Applbaum and the Wheels Up team for outstanding Q1 2022 results. Among the highlights: Revenue jumped 24% to more than $325 million Membership increased 26% to over 12,000 Live Flight Legs increased 15% to over 17,000…
Sarah Franklin, Chief Marketing Officer at Salesforce – Ignite Marketer of the Week
This week, we spotlight Sarah Franklin. She’s the President and CMO at Salesforce. We’d like to congratulate Sarah Franklin and the Salesforce team on their outstanding Q1 results. The company posted revenue of $7.41 billion. That’s an increase of 21% year-over-year. Salesforce also issued guidance. The company expects Q2 revenues to come in around $7.7…