With email marketing capable of producing a large ROI and more than 91 percent of consumers checking their email on a daily basis, email marketing offers an abundance of opportunities to increase profits and online traffic. It’s estimated, for every $1.00 spent on email marketing, the return profit averages out to be $44.25; thus, equally huge benefits when you develop a large subscriber base to your blog.
Developing a large email list can be very time consuming and requires a lot of trial and error. However, SumoMe makes the process of establishing a strong email list simpler. In addition, SumoMe List Builder allows you to easily distribute your newsletter to your subscribers, promoting an increase in ROI when a strong call to action is present.
What is SumoMe List Builder?
SumoMe is a free tool that’s now considered to be one of the easiest methods to double your email subscribers, while offering sharing tools that allow you to double your traffic from top social media sites like Facebook, Twitter, and Pinterest. SumoMe easily integrates into WordPress themes, allowing you to build stronger engagement among your blog readers; thus, promoting social shares and commitment within your online community. Not only does the tool increase the amount of people who find your blog, but also those who read and share your articles. It’s a simple and effective means to boost newsletter subscribers and the overall benefits a large subscriber base offers.
SumoMe hosts extensive features, which you have full control over, such as customizable templates, highlighting popular sections, and full HTML control of popover content. With the customizable tools and easy social media sharing options, you’ll quickly grow your blog’s email subscriber base by encouraging new email subscribers with the Smart Bar.
You’ll even benefit from analytical and tracking tools, such as heat maps, which allow you to see where your visitors are clicking, how often your images are being shared, and engagement on social media sites.
How Do I Install SumoMe?
SumoMe is very simple to install on WordPress and requires no additional code editing. To install, you’ll need to be logged into WordPress to download the sumome.zip file to your computer. Then, upload the file to your WordPress website by going to “Plugins,” “Add New,” “Install Plugins,” and then upload. Click “Activate Plugin” on your WordPress site, and then begin setting up and customizing SumoMe.
You can also install SumoMe on Weebly by copying and pasting the SumoMe javascript code into your Weebly account by editing your site under “Embedded Code.” Paste the code into “Edit Custom HTML” and hit “Publish.”
To add SumoMe to Blogger, you will need to customize your template by editing the HTML. Copy the SumoMe JavaScript code from the SumoMe website, just under “<head>“ you will paste the code and then save the template. You can use this installation method for Tumblr and Shoppify, too.
How to Create a Call to Action to Encourage Subscribers?
Although SumoMe is a very beneficial tool for increasing email subscribers, it’s only as valuable as your call to action. A weak call to action won’t help you build an email list, even with SumoMe in place. There are key factors that needs to be utilized in order to encourage new email subscribers.
You want your email subscription box to stand out, but no too much. Big and flashy email subscription boxes look too much like advertisements, which will detour new subscribers. When designing the box, keep it simple and clear with a direct path to subscribe. The cleaner the box looks, the more readers will focus on it to read the action; thus, enticing their email entry.
When creating your call to action, you need to let your readers know exactly what’s in it for them and how they will benefit by subscribing. Is there a free gift or special discount? Readers love free stuff; therefore, by offering them a great deal in return for providing you with their email address, you’ll boost your subscribers.
You also need to tell them when to do it. Use words like “today” and “now” to explain why they need to subscribe right this minute to take advantage of the special offer. Your readers need to clearly understand what’s expected from them in order to benefit from subscribing to your email list.
Sales and Marketing Management Magazine’s call to action is a good example: “If you are waiting for the perfect time to seize this opportunity, the time is now. Send for your free issue today.”
House & Garden is another great example: “So indulge– in so much excitement, for so little! Please take advantage of our “Summer White Sale” and save on a subscription to HG today.”
Using the “why not” argument is also an effective tactic for capturing new email subscribers. Basically, you give them a reason why to subscribe because there’s nothing to lose.
You want your call to action to highlight all of the benefits of subscribing to encourage giving up their email address. By creating a strong call to action, you’ll really sell your newsletter, encouraging new subscribers and the sharing of your site so others can benefit, too.
How Do I Integrate SumoMe with My Newsletter?
SumoMe is compatible with MailChimp, Aweber, Constant Contact, Campaign Monitor and GetResponse. Integrating SumoMe is simple as these services automatically integrate with SumoMe so you can easily send your newsletters and create scheduled emails. Determining which newsletter service will be the best option for you depends on the size of your current subscriber base and the amount you want to spend. No matter the option, SumoMe will grow with you as your email subscriber base develops.
SumoMe is the perfect option to easily and quickly build your email list as it allows you to collect emails without being annoying or spammy. Not to mention, it’s mobile optimized. Plus, it’s free.
Within a couple of minutes, you’re able to download SumoMe, customize, and integrate your newsletter to begin reaping the benefits. When combined with the exceptional social sharing features, it’s nearly guaranteed to boost your email list.
Sources:
- New free WordPress plugin to grow your email list. Noah Kagan. February 11, 2014
