How The Coronavirus Is Impacting People Online
Interesting Statics For Coronavirus In The United States
- There are now 33,00 searches a month for “coronavirus” in the US
- The next biggest search terms are “coronavirus in cats”, “coronavirus in dogs”
- We also see that people are not only concerned over their pets but also their babies
There are now billions of search results for the term “coronavirus.” That means, there are people writing more content on the term than the web can handle. 1.3 billion pages of results shows how much content is being created.
Searches for “coronavirus vaccine” are low in the United States but there are 761,000 pages of results. This shows while minimal people are thinking about a vaccine, there are plenty of Google results if they are.
Over the past 90 days, worldwide interest in the coronavirus has skyrocketed. These numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.
We can see it is at an all-time high.
When we look at interest by region, these are the top 5 regions that are worried about the virus. Those are Italy, Singapore, New Zealand, Australia and China. Keep in mind, this is all relative to how many people search in relation to country size. So, Italy is smaller than China but more people are concerned for example.
When we look at YouTube for the USA, the interest in the coronavirus dipped. Now it has come back up.
In the United States, the top 5 states who are searching and interested in the virus are Hawaii, California, Washington, Alaska, and Nevada.
The top rising and new searches in the United States are:
We currently do not see anyone running ads on coronavirus related queries in Google.
What Does This Mean
Currently, the Internet is being flooded with billions of articles on the coronavirus, but there are very minimal incidents in the USA. Searches are going up and predicted to continue to rise. Hawaii and California are the most worried about the virus and people are concerned about their pets and babies. It is forecasted that the virus related search terms will grow.
In other countries such as Italy, there are only 1,300 searches a month for the term. However, people there are also worried about pets.
Conclusion
Fear around the virus is on the rise. We can expect it to impact more businesses nationally and internationally. At this point, businesses should consider a coronavirus contingency plan in case there is an impact on their business, clients or employees.
1. Keep remote work as an option
2. Watch travel outside the US
3. Keep the office sanitized
4. Draw a map of the parts of the operation that could be impacted
5. Consider a contingency plan should that part of the business need another option
