Ignite your Local
SEO Presence

Local SEO operates on many of the same practices and principles as regular SEO, with an emphasis on local traffic and local features.

Local SEO is meant to capture local search intent, and local searches often include markers like “near me” or a specific location. Optimizing for local helps you rank for these type of location-specific searches.

Link-building for local SEO comes with some unique challenges, but it’s still an incredibly important part of your local strategy. By securing links both on and off-site you’ll strengthen the quality and authority of your link profile, which is used as a local ranking factor.

Ignite Visibility will work with you to form an effective link-building strategy, which often includes:

• Commenting and guest posting on local blogs, offering testimonials to other local businesses, and being an active member of local social media pages, as well as sites like NextDoor which focuses on connecting with your community
• Working to target local-friendly websites like Trip Advisor or Yelp to earn a trusted backlink, as well as local publications that might mention you in a review or a “things to do” post.
• Sharing your website’s links on social media to help draw visitors back to your website.

To optimize for local SEO, you’ll need to create content that’s specific to your location and your niche to attract local customers.

Like regular SEO, you’ll do this by targeting keywords. Unlike regular SEO, these keywords will often have local ties. Try to include local landmarks, destinations, and attractions within your content to capture those searching with local intent. Not only will you attract new customers and maintain existing ones, but each post you publish with local keywords will give your site another local page for Google to index.

In local SEO, your NAP refers to name, address, and location.

It’s very important that this information is up-to-date and consistent across all citations and search listings.

According to a recent Bright Local study, 64% of searchers have used Google My Business simply to find a business’ contact information, proving that a typo or an incomplete profile can mean missing out on sales.

On top of that, inconsistencies in your profile can mean that Google and search engines don’t know which information to trust, which could lead to inaccurate contact or other information displaying in the search engine results.

The good news is that regardless of the number of locations, the same local SEO principles still apply.

This means you’ll still need to optimize your GMB accounts, claim local citations, generate reviews, and produce local content.

Here’s where it gets a little tricky: you’ll need to produce that information for all locations. If you run a multi-location business, you should add and optimize local listings for each location, with a unique profile for each. This may seem like a lot of work, but creating individual profiles will eliminate any duplicate content issues. Each location will also need a strategy in place to generate and respond to reviews.

Depending on the size of your business and the number of locations, this can be a significant undertaking. Ignite Visibility can help you determine and execute a strategy to ensure each location thrives.

Getting ranked number one makes all the difference.  The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.

• 72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)
• Organic CTR for positions 7-10 is almost the same. (Backlinko)
• The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
• In most cases, search engine optimization beats PPC and social media marketing in lead generation.
• Organic search is responsible for 53% of all site traffic. (Search Engine Land)
• Google controls 88.6% of the search market. Bing controls 4.98%. (Statista)
• 93% of users do not scroll past the first page of search engine results. (Moz)
• 78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
• 55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
• In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate (Search Engine Journal)
• Voice is expected to be a $40 billion channel by 2022. (Strategy Consultants)
• 76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
• Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)